Mastering Data-Driven A/B Testing: Implementing Granular, Actionable Strategies for Conversion Optimization
1. Selecting and Preparing Data for Granular A/B Testing a) Identifying Key User Segments and Defining Precise Targeting Criteria Begin by analyzing your existing user base through comprehensive segmentation. Use tools like Google Analytics or Mixpanel to identify segments based on behavioral patterns (e.g., frequent buyers, cart abandoners), demographic attributes (age, location), and contextual factors […]
